Most jewelers focus solely on the 4Cs, simply because it is the basic knowledge most consumers gather and understand. 4Cs are universal diamond trade guidelines that were developed to grade and judge a diamond’s rarity and therefore its price… it does not speak to a stone’s beauty nor its desirability! While several diamonds will have identical 4Cs as listed on their GIA certificates and an identical price, when viewed side-by-side they will be incomparable in terms of beauty, also known as the “Make”. One diamond will always be more desirable than the others… that‘s the stone we are looking for.

Beyond the Color and Clarity consideration, the “Make” is the appreciation of the overall diamond’s proportions, facets, luster and scintillation anyone can see. It is essentially the beauty the stone projects and what makes the diamond remarkable and unique, Beyond the 4Cs®.

Diamond cutting is and has always been done by hand and thus remains a true art form. Identifying the best “Make” is a matter of taste, photographic memory and experience… not analytically by its Color, Clarity or measurements.